Rochester, New York —Microera, a long-time Rochester-based printer, has recently introduced its new digital-printing brand: “Just Press Print”. Just Press Print features powerful new digital and on-demand printing and fulfillment capabilities, based around the multi-faceted HP Indigo 5000® printer.

“This was the logical next step for us, and it helps us service our client base in ways we couldn’t imagine even five years ago”, says Just Press Print’s President Raphael Coccia. “Now, no matter what size the job—even small walk-in orders, we can provide extremely competitive rates.”

Just Press Print’s customers include major area businesses and organizations, from universities to healthcare systems, retailers, and a wide range of service providers. According to Coccia, the numbers of clients are growing rapidly, as customers seek to take advantage of the benefits of digital print production.

“Customers used to have to choose between quality and quick turnaround, but not anymore”, says Coccia. He comments that Just Press Print’s digital printing capabilities allow his clients to produce “just enough” marketing materials, which saves considerable money in production and storage space. “We recently did exactly 144 tri-fold brochures in a print run—not 150, not 140. The customer got exactly what she wanted, and at the right price.” This type of ordering is becoming more common as small businesses are working harder and harder to cut costs while still maintaining quality marketing materials. Coccia has also seen his business grow through working as a subcontractor for other printers, seeking to take advantage of his tremendous digital print capabilities.

The Just Press Print brand is designed to show customers at all levels how easy it is to take advantage of the benefits of digital printing. “People get it from the Just Press Print name right away,” says Coccia, “and the response in the past year has been amazing.” The business currently employs about 30 people and is in a growth mode. “With so much going on, we can’t wait for 2010, Coccia said.

Just Press Print is headquartered at 304 Whitney Street in Rochester, New York 14606. For more information about their digital printing services, call 1-888-783-JUST or 585-783-1300. You can visit Just Press Print online at www.justpressprint.net or via e-mail at [email protected].

Just Press Print introduces bundled printing services for small businesses

Rochester, New York —Just Press Print, Western New York’s leading digital printing resource, has introduced a group of special services for specialty retailers, bars and nightclubs, and niche-market service providers.

While that may sound like a lot of fancy “marketing-speak”, in fact it all adds up to a great business solution that is rooted in Just Press Print’s advanced digital printing and, particularly, direct marketing and fulfillment capabilities.

“Many bars and nightclubs have started to focus on special events,” says Raphael Coccia, President of Just Press Print, “we give them an affordable, and highly targeted way, to stay in touch with their specific customer base.” Just Press Print provides postcards, handouts, brochures and other direct marketing tools to help DJs, nightclub and bar owners to promote their special events. Many times, using Just Press Print’s on demand print capabilities, the promotional materials are produced just hours before distribution.

“We specialize in just-enough and just-in-time delivery—these customers don’t have the capacity to store a lot of paper,” Coccia comments.

But it doesn’t end at print production. Offering direct mail services that allow customers to simply turn in their targeted mailing list, Just Press Print handles all the rest. This complete marketing solution saves the customer time and money at every step of the process.

Just Press Print also “bundles” digital printing services that help seasonal niche market service providers (for example: lawn and landscape services, snow plowing, driveway sealing) market themselves effectively. These customized marketing materials are bundled to include door hangers, brochures and postcard mailers for one low price. The marketing materials can be updated each season to reflect changes in pricing and new service capabilities. “These marketing bundles have helped our customers in these industries get a head start on their seasonal business—bringing in new customers and locking in existing ones,” Coccia says.

Coccia reminds small business owners that they can protect their customer base by staying in touch with them—using cost-effective direct marketing materials with Just Press Print’s digital press. “Don’t let your customers forget about you and what you offer,” Coccia says. Just Press Print provides the opportunity to produce targeted marketing materials that small business owners can afford. “Just Press Print and our small business customers are literally growing together, the more we grow the more small businesses come to us,” Coccia said.