Rack Card Printing Can Help Create Interest in a New Product

Deploying rack cards on your checkout counter is one effective way to maximize your marketing campaigns. These cards are sturdy cards used as point-of-sales displays with one important purpose: grab the attention of a paying customer who’s waiting for the cashier to clear out the processing of purchases. They are highly effective just because they help a customer cope with “momentary boredom” as the transaction gets processed. There is so much that you can do with the cards, including but not limited to advertising your products, advertising events, offering coupons and even freebies.

Organizations try to spread their message using rack cards by designing them in vibrant colors, this will attract people’s attention as they walk by our wait in line to make purchases. If you can incorporate a promo code or coupon for a new product and will encourage the customer to try the product offer and increase your business sales.

A highly reliable and good quality rack card printing service will help you impress your clients with spectacular designs and increase the impact of your marketing. Look for a Rochester rack card printing service that offers you not only professional and good quality printing but also flexibility and versatility. These should include multiple sizes, papers, shapes and diverse finishing options. Uv coating can either be glossy — which adds some elegance to the look of the card — or matte. Glossy finishing has several advantages such as resistance to smudges and fingerprints. The matte finish also gives the rack cards a very elegant look.

There are numerous printing options and considerations that marketers can work with when it comes to the use of rack card printing. These can, for example, be printed on one side of the card or both sides. There are two standard rack card sizes that are most commonly used. The two available sizes offered by printing services are 3.5”x8.5” and 4”x9”. You should be able to get any quantity of rack cards that you might need for your marketing purposes in Rochester, NY. Lastly, look at the timing and the cost. How fast can the rack card printing service be performed? Will the service be affordable for your Rochester business?